When others look externally to find what works, I looked
As small business owners, the odds are stacked against us. Competing with the bigger guys and finding your own way within your peers can be daunting. The me-too path, herd mentality make you work more for less and create overwhelm with little return on investment. What if you had a business that gained you high return on investment and net happiness?
Tired of wasting money on marketing tactics that don’t work?
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Discovering Your Unique Path
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Get the clarity on the personalized plan based on you and what makes you stand. The masses marketing approach gets you nowhere but mediocrity and makes you work harder for less profit and joy.
Branding connects who you are with what the world needs that only you and your business can offer. It’s much more than a logo or fancy graphics, it’s inherently a soulful and strategic process. The brand from within process jumpstarts your marketing.
What stage of business are you in? One of the most common pitfalls is not doing the right tactics for the stage of business you are in. This looks like spending a lot on marketing that doesn’t hit home for your audience. Spend the time to discover your internal brand and how to express it in the most aligned way those these steps.
When you discover your brand from within, you uncover all the elements of your business strategy and marketing – what makes you different, who needs what you have to offer, and how to communicate with them in marketing messages that feel good.
You create a timeless, relevant brand that people are excited to support.
Step 1: This is the first part of branding. In the discovery phase we focus on all this internal. And the deeper you dig, the more you’ll have to work with for the next steps and the more effective your marketing will be. More details here.
Step 2: Here you link the internal with the external landscape to create a strategy that is relevant to today’s market. Through connecting the two, we discover what is your unique positioning, your target audience, and so much more.
Step 3: This part is all about expressing what you now know from the first and second steps. We communicate here in two forms visual and verbal. We express your brand identity, image, core messaging, and your brand story. More details here.
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*logos represent case studies for organizations, faces represent entrepreneurs
Branding connects who you are with what the world needs that only you and your business can offer. It’s much more than a logo or fancy graphics, it’s inherently a soulful and strategic process. That’s why the branding process gives you the clarity and confidence to avoid the common traps that get in the way of success for entrepreneurs.
When you have brand clarity, you are better informed to create effective marketing, make sales, and business is a whole lot easier.
Coming Soon! Brand From Within Book
A Personal Brand Strategy Guide
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