Do Your Customers Trust Your Brand?

“If people like you they will listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar

Hi, I’m Eva Chen, and I founded Brand From Within, a Brand Strategy Consultancy to help entrepreneurs create brands that their customers are excited to support.

After spending over 20 years working with corporations and entrepreneurs in brand marketing and strategy, one thing is clear – the greatest ROI on marketing has nothing to do with how slick your advertising is but how deep your values and the integrity of your brand run through your business.

You know that a brand is much deeper than what the eye can see. And that a stunning brand without soul is like a lifeless piece of art. You also know that your greatest potential to make a difference with your customers and employees is to give meaning beyond what you are selling.

Brand From Within works with businesses all over the globe from small business to startups and entrepreneurs to discover and express their brand. Everything we do is about alignment and growth, from the individual to the enterprise to create one shared purpose, cohesive message and real business results.

Case Studies

More meaning and impact for brands

*logos represent case studies for organizations, faces represent entrepreneurs

Branding connects who you are with what the world needs that only you and your business can offer. It’s much more than a logo or fancy graphics, it’s inherently a soulful and strategic process. That’s why the branding process gives you the clarity and confidence to avoid the common traps that get in the way of success for entrepreneurs.

When you have brand clarity, you are better informed to create effective marketing, make sales, and business is a whole lot easier.

When you discover your brand from within, you find your true north – the values that fulfill you and inspire others.  You connect with that voice that wants to be expressed, your influence overflows not just in your marketing but in every interaction you have.

If you are a mission-driven small to mid-size business or entrepreneur who wants to grow their business in lasting and powerful way, check out our services below for entrepreneurs and organizations.

Aligned brands build strong compassionate cultures

Depending on your needs, we create customized services and training programs. Here are some examples of how we’ve helped clients.

What stage of business are you in? One of the most common pitfalls is not doing the right tactics for the stage of business you are in. We have solutions to meet you where you are in your stage of business evolution.

Interested in all three phases of building a legacy business? Check out our 3-month program Brand Clarity and Confidence and go from idea to building a marketing platform that brings in consistent sales.

Free Resources

Simple guides to help you discover the secret weapon in your brand


Discover if your branding is costing you business and how to fix them


Find out how to create an internal and external brand that attracts the evolved affluent consumer.

Dislike rules and how things are done in your industry? Find out to break out of the pack.

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