Four Surprising Reasons Your Marketing Misses the Mark (and How to Fix Them)
No one likes to be misunderstood. How people perceive and understand us is more in our control than we think. Often, I see people give branding aka managing perceptions a bad wrap as if it’s something contrived or outside our control. Truth is, it’s our...
Turning Passion into Gold: Be the Craftsman
It’s been a busy month starting new projects and finishing old ones. Starting projects is always easy, finishing them is the challenge. Can you relate? Why do we peter out on projects? Why can’t our passion sustain? I took a deep dive into the word PASSION...
Generation Y: Why they HAVE TO be SELF-ABSORBED
What’s the best way to market to Generation Y? What the f%*# do you mean? Marketing is bullshit. I’m a cause. That’s right—swearing, yelling, being a hyped-up version of an idea. In an interview with a 25-year-old ,millennial., “My peers and I live a life...
Deepening Human Connection through your Inbox
I will never forget Sally. I met her online through a hiking group we both belonged to. She shared a similar vision and struggles to my life and we instantly connected. Soon enough, we knew things about each other that most of our friends and family didn’t. I will...About Me
Hi, I’m Eva, a Brand Strategist and founder of Brand From Within. We help companies create brands that their customers are excited to support. Our specialty is rebranding companies from the inside out to create more customer loyalty.