To create a solid foundation for the life you want, it’s important to identify and write down your core values. Regularly checking them against how you actually live helps you stay true to what truly matters. Writing them down is crucial because, just like we...
No one likes to be misunderstood. How people perceive and understand us is more in our control than we think. Often, I see people give branding aka managing perceptions a bad wrap as if it’s something contrived or outside our control. Truth is, it’s our...
It’s been a busy month starting new projects and finishing old ones. Starting projects is always easy, finishing them is the challenge. Can you relate? Why do we peter out on projects? Why can’t our passion sustain? I took a deep dive into the word PASSION...
What’s the best way to market to Generation Y? What the f%*# do you mean? Marketing is bullshit. I’m a cause. That’s right—swearing, yelling, being a hyped-up version of an idea. In an interview with a 25-year-old ,millennial., “My peers and I live a life...
I will never forget Sally. I met her online through a hiking group we both belonged to. She shared a similar vision and struggles to my life and we instantly connected. Soon enough, we knew things about each other that most of our friends and family didn’t. I will...
Hi, I’m Eva, a Brand Strategist and founder of Brand From Within.
We help companies create brands that their customers are excited to support. Our specialty is rebranding companies from the inside out to create more customer loyalty.