Creating a Brand in today’s digital environment provides you the best short cut to connecting with your customer. Let’s face it. We live in a world where we are constantly bombarded with media. Branding is the essence of who you are in a visual or verbal...
Personal Branding & Values-Based Leadership for Private People
I don’t know if I should admit this, but personal branding can be terrifying! It’s about vulnerability and self-discovery and showing your personality to the whole world. But, at the end of the day, it’s a process that connects you to yourself so that your fear...
Branding and the Perfect Pig
You'll be surprised how much you can learn from the perfect pig. Let’s start with a simple exercise. Which one is more appealing? Pig A or Pig B?So what does the "perfect pig" have to do with branding?…it’s that perfection is in the flaws. A perfectly unsoiled,...
What is Business Value and What does “Winning It All” Mean to You?
Recently, I was at an entrepreneur’s seminar that centered on the abundant success of the main speaker. She presented the audience with an enticing lifestyle that anyone would yearn for. The fancy home, travel, lifestyle…: “having it all”, she said. And, throughout...