No one likes to be misunderstood. How people perceive and understand us is more in our control than we think. Often, I see people give branding aka managing perceptions a bad wrap as if it's something contrived or outside our...
It's been a busy month starting new projects and finishing old ones. Starting projects is always easy, finishing them is the challenge. Can you relate? Why do we peter out on projects? Why can't our passion sustain? I took a deep dive into the word PASSION this past...
You’ve worked hard to build your list whether it’s through social media, content marketing, or just plain in-person networking. One by one, you’ve built a solid list. Now what do I do? Because a solid list does not guarantee sales. You want to make the most of those...
Good writing invites and encourages everyone to participate in your business. Your words represent your brand and your personality. So, it’s important to understand what message you're sending. It’s also important that your future customers understand you and your...
