No one likes to be misunderstood. How people perceive and understand us is more in our control than we think. Often, I see people give branding aka managing perceptions a bad wrap as if it's something contrived or outside our...
I will never forget Sally. I met her online through a hiking group we both belonged to. She shared a similar vision and struggles to my life and we instantly connected. Soon enough, we knew things about each other that most of our friends and family didn’t. I will...
You’ve worked hard to build your list whether it’s through social media, content marketing, or just plain in-person networking. One by one, you’ve built a solid list. Now what do I do? Because a solid list does not guarantee sales. You want to make the most of those...
