by admin | Nov 30, 2016 | Blog, Creativity & Content Creation, Marketing Strategy |
I will never forget Sally. I met her online through a hiking group we both belonged to. She shared a similar vision and struggles to my life and we instantly connected. Soon enough, we knew things about each other that most of our friends and family didn’t. I will...
by admin | Nov 30, 2016 | Blog, Brand Discovery, Brand Expression, Creativity & Content Creation, Marketing Strategy |
You’ve worked hard to build your list whether it’s through social media, content marketing, or just plain in-person networking. One by one, you’ve built a solid list. Now what do I do? Because a solid list does not guarantee sales. You want to make the most of those...
by admin | Apr 10, 2014 | Brand Expression, Marketing Strategy |
No one likes to be misunderstood. How people perceive and understand us is more in our control than we think. Often, I see people give branding aka managing perceptions a bad wrap as if it’s something contrived or outside our control. Truth is, it’s our...