Solutions for
Existing Business

If you’ve been out marketing your offer, you’ll know that your ideal audience doesn’t quite “get it” yet. You need to find the right words, voice, and images that make them feel like you understand them and can help them solve their problems.

Now that you’ve gotten clear on the “what” of your business, the next step is to align your offer to what your ideal audience is seeking. This is where branding can help. In this stage, we help you:

1. Package and price your premium services
2. Position yourself distinctly so people know your difference
3. Develop your core message and signature brand story
4. Create a buzz-worthy brand image

When you brand from within first, you won’t ever feel at a loss in your marketing. You’ll be perceived as a business that’s unique, purposeful, and the first choice when people need what you offer.

You’ll know exactly what to communicate in person, on your website, in social media and it will be strategic. This means you’ll educate people on how and why you’re different from and better than the others in your market — without being sleazy or pushy.

Step 1: Position Yourself

Know Your Difference

  • Understand the gaps/weaknesses in your industry that are lucrative opportunities for you.
  • Know where you can positioning yourself distinctly and how to reach the customer that is searching for what you offer.

Step 2: Showing up as a Solution that Serves and Sells

Reframing Your Solution to the Transformation Your Customer is Seeking

  • Understand the conversations going on your customer’s mind and know how to craft your marketing messages as the solution they are willing to pay for.
  • Build your core messaging and know your key words such as tagline, headlines and search terms.

Step 3: Building a Brand Identity that Inspires and Elevates You

Showcase an Identity that Attracts Ideal Clients

  • Develop a strategy to turn the brand of you into an online identity that magnetically inspires your audience to say yes to working with you.
  • Create a plan to integrate this new identity into your visual brand so that your brand works for you instead of you working hard to attract your ideal clients.

Step 4: Creating a Story and Connects, Captivates and Converts

Tell a Compelling Story and Convert More Clients

  • Turn your inner brand into a captivating story and message platform that clearly expresses your passion, why you do what you do and how your natural gifts solve the problems of your ideal clients.
  • Craft your unique point of view that easily attracts the audience you want to serve and weave it into you’re the core offerings of your brand.

This stage is right for you if:

  • You are already clear on your offer – the WHAT of your business.
  • You’re looking for the right language to market to your ideal audience.
  • You want to elevate your positioning with your peers by standing out with your difference.
  • You need a brand to pull all the pieces together in a visually and verbally to grow your online presence.
  • You want more clarity on the elements that make you unique – your voice, archetype, image, and story.
  • You know yourself deeply and are self-aware enough to know when you are sabotaging yourself.

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Discovering the “what” of you business is the first stage of building a business. The more you can differentiate yourself from the beginning, the easier and more profitable your marketing and sales will be.

Do people care about the problem you are solving? Even if you have a general idea of what you want to do, in this stage we validate your business idea by making sure what you care about is something that that people would pay to solve.

Then, how do I stand out in my niche? Your sweet spot (insert link to video) isn’t generic. It’s further refined based on matters to you, and how you uniquely do the thing that you do. A great way to start to discovering your sweet spot is to connect your talents, values, and life experiences into a unique service.

When you’ve defined your sweet spot, you can:

  • You get clarity on how you uniquely help people. The “What” of your business.
  • You can charge higher prices with a premium offering.
  • You stay focused on what you do the best AND love to do.

Step 1: The Discovery Within

Have you ever wondered how you are naturally wired? I mean, how did you become the person you are today?

In this step, we discover you and much more. The better you know yourself, the better you can use your gifts to make an impact and money. So few people ever take the time to have this high level of self-awareness. It’s a quality that many of the top CEO’s and leaders today have attributed their success to.

  • We discover how to leverage your strengths, manage your weakness, and unleash your personality into your business to create real influence. Discovering and leveraging who you are is the fastest path to designing a life to fit your deepest desires.
  • Knowing your individuality is the thread that makes everyone’s plan different. We don’t give people generic plans because what works for someone else may not work for you.

Step 2: Connecting You with What the World Needs

Ideas are a dime a dozen. There are so many ideas that fail to take the next step because they don’t solve a specific problem people will pay for. “What you do,” need to solve a problem AND be something you love to do and that matters to you.

  • Here we look at different options in the marketplace and match you with the best niche. What you do needs to match your personality, values, and take advantage of your life experiences.
  • Then, we connect the dots to create “what you do” into something unique and aligns with you.
Many people forget about how important relevance is. We find those pockets of unserved markets. Catching the beginning of an uptrend and avoiding saturated markets are key to succeeding.

When you get this stage right, you’ve set a solid foundation to build upon. You won’t need to worry about the competition, or attract people that haggle you on price. 

This stage is right for you if:

  • You want to get more clarity on the WHAT of your business and understanding how you can stand out in your niche.
  • You want a better understanding of yourself and how to leverage your strengths because you know YOU are your greatest secret weapon.
  • You’re fed up with working long hours, building someone else’s company and not being recognized for your value and brilliance.
  • You are multi-talented and you want to discover your profitable and purpose driven sweet spot.
  • You’re feeling overworked, underpaid, unsatisfied in your work or business and deeply crave a business that doesn’t consume and run your life.
  • You need a creative, effective yet strategic process to build a freedom-based business that doesn’t overwhelm you.

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