IAtaglinelockup_3

  • Identity/Brand Architecture
  • Messaging Strategy
  • Strategic Planning
  • Marketing Collaterals
  • Recruiting Video

Infrastructure Academy: Making it Real

How do you create a cohesive brand when you have two separate audiences that have different communication needs?

This is the challenge for IA and many other nonprofits who need to create materials for engagement with the audience they serve and well as their donor audience.

We created two names/brands, with a similar look and feel to connect the two brands. Careers in the utilities was a new concept to many youth so we wanted to build a brand with a certain “cool” factor and be inspiring for youth to e control of their future and change their destiny.

From logo development to their marketing collaterals and recruiting video, we created a brand that gave careers in the utilities a certain  “cool” factor as well as inspiring for youth to take charge of their future.

The result? A brand that the youth wanted to be associated with and commitment to a rigorous after school program. And we create a brand that donors would want to give money to – an innovation social enterprise solving two significant problems – employment needs in the utilities and the high school drop out rate. We launched the social enterprise and enrolled the first class of youth into generation power.

You want to know how to shine from the inside out to attract your best customers!

Yes, I'd like a step by step guide to creating a luxury conscious brand. You'll learn how to create richness from within and attract your best customers. No fluff, just uncovering the real gems that get to the heart of your profitable business.

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Yes, I'd like to know the Deadly Sins!

You didn't go to branding school so you can't know what you don't know. Here's a quick cheat-sheet guide to the in's and out's of creating a clear and attractive brand, both internally and externally.

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Yes, I'm a Rule Breaker and I'm looking to do things differently.

I'd like to know how to break out of the pack and lead through innovation and excellence. I'm ready to be a rebel.

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