There are so many definitions of branding. Here is what branding really is.

Branding at the end of the day is all about a feeling or emotion that you give somebody. That’s the essence of branding.

Branding is the greatest tool and guide for you, because it is all about you. It’s about who you are and what you stand for, and it gives you that opportunity to think from the end almost. I think of Stephen Covey, he says we need to think from the end so that we can create the goals that will leave us fulfilled.

Branding presents this opportunity to create yourself almost newly, like an artist on a blank canvas. So who are you, and what do you stand for in life?

Bring that to life in your business and your brand, and you’ll attract the kind of customers that will be with you for a lifetime.

That’s why the branding process is priceless, because who you think you are determines what you do and how you do it. And that creates your reality.

What’s your definition? Love to hear your comments.