Once upon a time there were artists and there were businessmen. The two never met, never talked.
The artists thought the businessmen were selfish and ‘cut-throat’. The businessmen thought the artists were disconnected and ‘wishy-washy’.
Then, one day, the economy changed. The tech wave and dot-com bubble burst, changing the success of many businessmen. They felt lost in a world that was moving too quickly to keep up:
A world in which constant innovation is the only way to succeed in business.
That’s when the artist got creative and emerged as a businessman.
But how do art and business work together?
If you’ve created a product, you’re already an artist.
Both business and art transform the raw materials of a relatively stable world into new outcomes. Like an artist, a company changes people’s perceptions about what is possible.
Artists are courageous in their ability to create from within. They are complex in their interaction with different mediums and modes of production. They are innovative, creating beauty and seeing newness in everything.
In business, these same traits lead to success.
Think about the things around you that haven’t changed in a while. Then think about what you value most in life. Is there a way to make things better so that reality comes closer to your ideals?
Do you feel stuck in your business?
1. Identify your problem.
2. Change your perception of it. View the problem as an opportunity or solution.
3. Transform it into a medium for success.
Take a look at Kandinsky’s “304”. How many different meanings can you find in it? Abstract art is an exercise in looking beyond the ordinary.
An ideal fusion of the left and right brains
For years, a “business strategy” was essential for successful businesses. However, now businesses whose strategies are too rigid will not succeed unless they get creative and innovative.
As we outsource technical productive skills to developing countries, innovation is the only way to move forward.
The creative right-brain principles of art balance the traditional left-brain approach of business.
Harvey Seifter is the founder of Ci: Creative Intelligence and an art-business integration pioneer. He notes that, these days, change and ideas need to come from all levels of a business. Giving employees a chance to express themselves creatively through drawing, acting, or listening to music can encourage them to ‘think outside the box’—to innovate.
Art is the new business strategy.
That’s why authentic, values-based leaders are being cultivated at all levels of business. When everyone in a company is aligned with his or her strengths and core values, everyone becomes an expert and a leader in what they care about.
Harvey makes suggestions to CEOs about what kind of art to bring into their companies.
• Listening to jazz encourages cooperation and “thinking on your feet”
• Painting in a group encourages problem solving
• Acting lessons encourage open communication and confidence
Art creates a strong emotional pull because it speaks to something intrinsically human. It transcends cultures and norms.
Businesses like McGraw-Hill use it regularly to teach their employees. It fosters better cooperation and understanding.
Now that businesses work with ‘specialized teams’, these teams need to cooperate quickly and efficiently with little tension. They need to work on a transpersonal level– lead from within themselves. So, get them to create art together. It will foster trust in a short period of time.
What if you don’t have specialized teams?
Make a visual mission statement.
Regardless of your business structure, visuals work with words to expand the capacity of your mind and bring the left and right hemispheres together. Use images, illustrations, or poetry to emphasize your goals in a new way.
What’s your favorite way to be creative on the job? Leave a comment below.
To get a better idea of what your strengths and values are, visit our Brand from Within page. Find out what your values-based leadership strategy would look like and how to integrate that into a values-based brand for a business that emanates authenticity and creates lasting customer connections.