Advaita_Logo

Scope of Services

•    Brand Integration

•    Core Messaging

•    PR Strategy

•    Retail Placement

•    Website

•    Sales & Marketing

Growing global: Branding to Sales Integration

Like most industries, businesses need to deal with competition. Low cost providers and copycat products can devastate a business.

When you have a premium product that commands a premium price, what do you do?

Establishing Advaita’s brand positioning in the right market was key to having a successful launch in the U.S.  A generic approach to entering the market (what everyone else is doing), is a sure way to fight upstream and get pressured to lower your pricing and devaluing your product. Advaita knew they needed a different approach and reach the people that would value their products unique features.

Understanding the philosophy and tradition behind their products, we combined the ancient wisdom behind their product with a modern design esthetic. Through our research, we knew the values would appeal to the eco-conscious consumer – a market that would gladly pay the premium pricing. We created a luxury brand with as much elegance and richness on the exterior as the interior.

  • Secured product placement in spas, yoga studios, high end eco-stores to reach the high end conscious consumer market.
  • Created an integrated campaign from advertising to education videos combing ancient tradition with a modern flair and good design aesthetics.

You want to know how to shine from the inside out to attract your best customers!

Yes, I'd like a step by step guide to creating a luxury conscious brand. You'll learn how to create richness from within and attract your best customers. No fluff, just uncovering the real gems that get to the heart of your profitable business.

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Yes, I'd like to know the Deadly Sins!

You didn't go to branding school so you can't know what you don't know. Here's a quick cheat-sheet guide to the in's and out's of creating a clear and attractive brand, both internally and externally.

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Yes, I'm a Rule Breaker and I'm looking to do things differently.

I'd like to know how to break out of the pack and lead through innovation and excellence. I'm ready to be a rebel.

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