• Brand Strategy
  • Core Messaging
  • Brand Identity, Naming, Tagline
  • Product Packaging & Design
  • Website
  • Cooking Videos

Bringing vegan food to the masses. How do you make something with a perception of drab, exciting and delicious?


Laura and Micheal are two creative visionaries looking to transform how we look at vegan food. Starting one of the first vegan restaurants in 2005, Soul Vegetarian, they were looking to take their soul delicious vegan cuisine to the masses. 

We created a colorful burst of flavor for their new identity, bold and rich as the values that rooted their company – health, respect for the earth, and joyful living. The “soul delicious” tagline represents ethnic and southern food recipes and flavors that nourish the spirit, mind and body.

An online “Soul Veg” lifestyle brand with cooking demonstrations was also created to support their raw food line and promote their regenerative cuisines.