Welcome to the Brand From Within Blog
Here you will find creative + strategy tips to discover and express your brand to the world.
Get to Your Core Customer Value: Separate What You Want from What Your Customer Wants
Does this sound like you: “This idea is perfect—my customers will love it!”? Have you said that before and ended up disappointed? Disappointed that you didn’t get the response you were hoping for? Or disappointed that not everyone was as enthusiastic as you? It’s ok,...
Brand Building and Marketing Without Selling Your Soul
Do you want to build and manage your brand? But are you terrified of selling yourself? What if you just can’t connect? And, even worse, what if you have to change yourself to make an impact? Actually, when you connect with yourself on a deeper level, you will become...
Aim True and Clear with Values Alignment
When life is so full of influences from your culture, your family, and your society, is it even possible to really know your values alignment: to make decisions that are right for you and consistent with the person you want to be?To “aim true” means to know your...
Bring Meaning to Work: Build a Successful Business and Fill in the Missing Pieces
More than half of your life will be spent at work. So, is your working life a true reflection of who you are and who you want to be? Or are you merely acting how you think you should at work?The key to happy and harmonious living is understanding and living with the...
Tops Tips for Your Small Business Social Media Marketing Plan…that Work for Big Businesses too
Your business brand is like an island on the horizon. Your customers are sailors on the open seas. There are many islands to choose from. So what will make your business successful in a rough and competitive world? There are two parts to building your business with a...
How to Write a Press Release in 8 Easy Steps
Press Releases are a great way to get your message out to as many media sources as possible. But, if you're going to pay for the press release and put in the work to write one, you want the media to notice it. How do you stand out from the crowd? The first step is...
How to Make Your Message Twice as Memorable with Images
Will your readers remember your entrepreneurial business and your message? Words alone aren’t enough. Images make a mental picture in a person’s mind, helping people remember information double as easily. Images also add an interesting visual element to your...
Business Jargon Be Gone! Tips to Improve Your Message and Reputation
Good writing invites and encourages everyone to participate in your business. Your words represent your brand and your personality. So, it’s important to understand what message you're sending. It’s also important that your future customers understand you and your...